AMARZO becomes DIVESTRO
Why DIVESTRO?
DI VETRO. DIVENTO. DIVESTRO.
DIVESTRO comes from three things that have always defined us: becoming, our raw material glass, and flair, that concrete inventiveness that transforms a bottle into a design object with a new function.
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Authentic material
Glass, without pretension.
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DIAMOND BLADE CUTTING
Precision that changes the destiny of glass.
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Ecological transition
not "recycling" as you know it; we start with the integrity of the bottle.
Change the name. The rest remains recognizable.
This rebranding is a focusing: a name that better explains what we do and how we do it.
The founders remain the same, the vision remains the same: to transform glass with care, measure and respect, bringing the material to a new life.
If you know us from AMARZO, you're already home: we're simply calling things by their name.
Our symbol is an illuminated bell: it refers to glass collection, but also to its more human meaning, the sound that vibrates, marks time, unites people.
It is the idea of spreading "from village to village", from one chime to the next: Tuscan word-of-mouth, essential and true.
